SEO/GEO Lead
$196k - $294k • Remote • San Francisco • FullTime
Posted 1mo ago
Remote Work Policy
Fully remote
Employment Type
FullTime
Categories
Applied AI Engineer
About the job
Harvey is transforming how legal and professional services operate by combining agentic AI, an enterprise-grade platform, and deep domain expertise. This is a unique opportunity to help build a generational company at an inflection point, with a strong product-market fit and world-class investor support. The team operates with intensity, ownership, and a commitment to continuous improvement, driven by values of Decisiveness, Simplicity, and Job's Not Finished. We are seeking our first dedicated SEO / GEO Lead to own Harvey's visibility across traditional search engines and the emerging AI answer layer, partnering closely with content, product marketing, web, and engineering teams.
Responsibilities
- Define and execute the SEO strategy and roadmap for Harvey's web properties.
- Build and maintain an SEO playbook for scalable content production.
- Own the content calendar for SEO-driven content across buyer journey stages.
- Develop and own the AI Answer Engine Optimization (AEO) / Generative Engine Optimization (GEO) strategy.
- Implement entity consistency and optimize content for extractability across web properties.
- Partner with thought leadership to increase LLM citations and earned mentions.
- Build infrastructure to monitor Harvey's presence and accuracy in AI-generated answers.
- Partner with engineering on web infrastructure decisions impacting crawlability and indexing.
- Establish SEO observability through automated alerting for performance issues.
- Build and own analytics to track organic performance and pipeline attribution.
- Design and run SEO and CRO experiments with statistical rigor.
- Develop a measurement framework for AEO.
- Connect organic performance to revenue outcomes like pipeline and ARR.
- Collaborate with engineering on search performance-related infrastructure decisions.
- Partner with content, PMM, and design to embed SEO and AEO best practices into content creation.
- Present SEO/AEO strategy, roadmap, and performance to leadership and stakeholders.
- Proactively identify and scope opportunities to grow the SEO/AEO function.
Requirements
- 8+ years of hands-on SEO experience with measurable results.
- Recent, dedicated focus on AEO/GEO, with experience building a program or owning a significant workstream.
- B2B SaaS background, understanding enterprise buyer journeys and mapping content to pipeline.
- Deep technical SEO fluency.
- Proficiency with core SEO/GEO tools.
- Familiarity with experimentation platforms and A/B testing principles.
- Experience with international SEO and hreflang implementation.
- Data-driven mindset with the ability to translate analytics into prioritized actions.
- Strong cross-functional communication skills.
- High agency and growth mindset.