Head of Brand Campaigns
$196k - $294k • Remote • New York • FullTime
Posted 1mo ago
Job Location
New York
Remote Work Policy
Fully remote
Employment Type
FullTime
Categories
Applied AI Engineer
About the job
Harvey is seeking a Head of Brand Campaigns to own the company's brand strategy and its market presence across brand campaigns, paid media, and experiential activations. This role involves defining the brand voice, developing strategy, and translating it into execution plans, while managing investment and platforms. The position sits at the intersection of strategy, media, experiential marketing, and cross-functional coordination, ensuring all brand investments contribute to a high-quality market presence. Success requires excellent taste, media fluency, strategic thinking, and the ability to lead complex cross-functional initiatives.
Responsibilities
- Lead global brand campaigns across paid media, experiential, and integrated activations.
- Manage and develop a brand marketing team focused on paid media and experiential marketing.
- Own and translate Harvey's brand strategy into in-market execution plans.
- Lead global brand activation strategy, collaborating with regional marketing leads.
- Bridge brand and performance marketing by connecting upper-funnel campaigns with conversion-focused marketing for a seamless customer journey.
- Ensure brand consistency across all performance creative, acting as a liaison between Creative/Design and DR teams.
- Own and manage the budget for all brand marketing spend, including reconciliation and ROI visibility.
- Partner with Product Marketing to amplify key product launches and messaging through brand moments.
- Collaborate with Creative/Design on concept development and asset creation for activations.
- Integrate brand campaigns into Harvey's owned event program through work with Global Events.
- Manage agency relationships and lead RFP processes for media, experiential, and production partners.
Requirements
- 10+ years of experience in brand marketing, with expertise in brand campaigns, paid media strategy, and experiential marketing.
- Demonstrated experience owning and optimizing significant media budgets, including familiarity with channel buying rates.
- Experience managing external agencies and production partners across multiple workstreams.
- Strong cross-functional leadership skills, with the ability to coordinate across Brand, Demand Gen, Creative, and Events teams.
- Exceptional taste and a proven track record of high creative standards in market execution.
- Experience directly managing marketing team members.
- Comfort operating in fast-moving environments and making sound judgments under ambiguity.