Integrated Campaigns Lead
$164k - $246k • San Francisco • FullTime
Posted 3d ago
Remote Work Policy
On-site
Employment Type
FullTime
Categories
Applied AI Engineer
About the job
Harvey is transforming professional services by combining agentic AI, an enterprise-grade platform, and deep domain expertise. This role is a unique opportunity to help build a generational company at an inflection point, with strong product-market fit and investor support. The team operates with intensity, ownership, and a commitment to continuous improvement, driven by values of Decisiveness, Simplicity, and Job's Not Finished. We are looking for individuals who want to do the best work of their careers alongside driven colleagues.
Responsibilities
- Set global integrated campaign strategy, defining audiences, positioning, and coordinated programs to drive awareness, engagement, and growth.
- Develop messaging rooted in research, customer insight, and competitive intelligence to create credible narratives for sophisticated audiences.
- Translate company priorities into market-facing programs by partnering with Product, Sales, and business leaders.
- Orchestrate various marketing channels (digital, social, communications, events, etc.) into cohesive global campaigns.
- Build a measurement system with KPIs, dashboards, and attribution signals to connect campaign investment to business outcomes.
- Design the campaigns function's operating model, hire and develop exceptional marketers.
- Raise the creative and strategic bar for campaign thinking and execution.
- Apply AI across campaign workflows, including audience research, creative development, personalization, and performance analysis.
Requirements
- 8+ years of B2B marketing experience, including ownership of integrated campaigns, demand generation, or go-to-market programs in enterprise software or high-growth SaaS.
- Proven track record of building and scaling teams, programs, or operating models.
- Experience building and leading high-performing marketing teams.
- Strong commercial instincts with experience managing multi-million dollar investments and connecting marketing to business outcomes.
- Exceptional judgment in positioning and messaging, with strong writing skills.
- Exceptional cross-functional influence and ability to orchestrate diverse marketing channels.
- Hands-on fluency with AI in marketing workflows, with informed opinions on its application.
- Player-coach operating style, comfortable setting strategy and executing tasks.