Integrated Campaigns Lead
$164k - $246k • New York • FullTime
Posted 3d ago
Remote Work Policy
On-site
Employment Type
FullTime
Categories
Applied AI Engineer
About the job
Harvey is transforming professional services by combining agentic AI, an enterprise-grade platform, and deep domain expertise. This role is a unique opportunity to help build a generational company at an inflection point, with strong product-market fit and investor support. The team operates with intensity, ownership, and a commitment to the mission, valuing decisiveness, simplicity, and continuous improvement. We are looking for individuals who want to do their best work alongside driven colleagues and are excited about shaping the future of professional services.
Responsibilities
- Set global integrated campaign strategy, defining audiences, positioning, and coordinated programs to drive awareness, engagement, and growth.
- Develop messaging and positioning rooted in audience insight, customer research, competitive intelligence, and demonstrated use cases.
- Translate company priorities into market-facing programs by partnering with Product, Sales, and business leaders.
- Orchestrate various marketing channels (digital, social, communications, events, etc.) into cohesive global campaigns.
- Build a measurement system to define KPIs, dashboards, and attribution signals connecting campaign investment to business outcomes.
- Design the campaigns function's operating model, hire and develop exceptional marketers.
- Raise the creative and strategic bar for campaign thinking, execution, and measurement.
- Build an AI-native campaign engine, applying AI across research, creative development, experimentation, personalization, and performance analysis.
Requirements
- 8+ years of B2B marketing experience, including significant ownership of integrated campaigns, demand generation, or go-to-market programs in enterprise software or high-growth SaaS.
- Proven track record of building and scaling teams, programs, or operating models.
- Experience building and leading exceptional teams, including hiring, developing, and retaining high-performing marketers.
- Strong commercial instincts with experience managing multi-million-dollar investments and connecting marketing decisions to business impact.
- Exceptional positioning and messaging judgment, with the ability to translate audience research into differentiated points of view and strong writing skills.
- Exceptional cross-functional influence to orchestrate various marketing channels as a unified system.
- Hands-on fluency with AI in campaign workflows, with informed opinions on its application and limitations.
- Player-coach operating style, comfortable setting strategy with senior leaders and executing hands-on work.