Principal Campaign Manager

About the job

Responsibilities

• Lead the complete campaign lifecycle for a core Cloudflare solution, from planning through launch, measurement, and optimization.
• Define campaign narrative, target audiences, and success metrics.
• Partner with Product Marketing, Regional Marketing, Brand, and Digital Marketing teams.
• Identify key customer business challenges and translate them into compelling campaign messages.
• Build strong relationships and influence stakeholders across the organization.
• Develop and oversee the creation of campaign content using internal and external resources.
• Write compelling campaign copy, leveraging existing messaging frameworks.
• Ensure content consistency and quality across all campaign touchpoints.
• Launch and manage campaigns across content syndication, paid digital, email, direct mail, webinars, and sales/BDR channels.
• Monitor performance metrics and optimize campaigns for maximum impact and ROI.
• Track key performance indicators (KPIs) for all campaigns.
• Analyze campaign data to identify trends, opportunities, and areas for improvement.
• Provide regular, actionable insights and recommendations to leadership and stakeholders.

Requirements

• 7-10 years of B2B marketing experience in Demand Generation, Field Marketing, Product Marketing, Account-Based Marketing, or Customer Marketing.
• Proven track record of successful end-to-end campaign management and optimization.
• Strong problem-solving abilities with experience finding creative solutions within operational constraints.
• Experience working with AI tools (OpenCode, Claude, Gemini).
• Excellent communication and cross-functional collaboration skills.
• Demonstrated ability to build trust and influence stakeholders.
• Natural curiosity about people, products, processes, and technologies.
• Ability to ask insightful questions to uncover key insights.
• Data-driven mindset with experience interpreting information to make smart business decisions.
• Hands-on experience with marketing technologies including Salesforce, Marketo, Demandbase, PFL, Goldcast, and Tableau.
• Bias for action and willingness to experiment with new approaches, tactics, and channels.
• Experience marketing for cloud services providers or cybersecurity companies (especially SASE / Zero Trust technologies) is preferred.
• Background marketing to IT, security, or other technical buyer personas is preferred.
• Experience designing and executing account-based marketing (ABM) programs and campaigns is preferred.
• Experience driving competitive and vertical marketing initiatives is preferred.