Growth, Adoption
Remote • San Francisco • FullTime
Posted 26d ago
About the job
Clay is seeking an individual obsessed with product adoption to drive user engagement with new products through lifecycle channels and programs. This role will own the end-to-end lifecycle motion, including email and in-app communications, with the primary goal of accelerating the adoption of new features and products. The position involves both direct engagement through product launches and PLG plays, as well as indirect promotion of programs designed to deepen user engagement, such as ecosystem cohorts and workshops. A key aspect of this role is building the scalable infrastructure to automate transactional and one-off communications, and establishing a centralized dashboard for campaign performance tracking. The ideal candidate thinks in terms of conversion and adoption, enjoys building systems, and is driven to ensure new products successfully land with users.
Responsibilities
- Own lifecycle channels end-to-end, including email and in-app communications for product launches, events, workshops, and dinners, ensuring brand voice consistency.
- Partner with GTM Ecosystem and Product Marketing on PLG efforts, including cohorts, product launches, and trigger-based product campaigns.
- Run experimentation to lift conversion toward product activation, testing channels and optimizing for user engagement.
- Build automated systems for one-off emails related to launches, events, dinners, and workshops.
- Partner with Growth Product and PMM to build automated campaigns that enhance the product-led growth funnel.
- Measure channel performance (email and in-app) and build relevant reporting.
- Maintain and grow the marketable email audience, including re-opt-in flows and segmentation, and analyze channel fatigue.
- Own the roadmap for communications across Clay, coordinating with PMM, Growth Product, and GTM Ecosystem.
- Systematically define audiences for campaigns, ensuring the right communications reach the right users.
- Improve business guardrails, such as unsubscribe rules, to ensure healthy communication practices.
- Drive adoption of new products at Clay through direct product launches, PLG plays, and promotion of adoption-focused programs.
- Carry a product adoption goal measured in activation and usage of new products, owning the lifecycle programs to achieve it.
- Collaborate with Growth, Product, Brand, and Data Science teams to refine the feedback loop and improve overall strategy.
Requirements
- Lifecycle marketing experience, owning email and/or in-app programs end-to-end, including audience building, copy, sends, experimentation, and measurement.
- A strong bias toward adoption, thinking in terms of activation, conversion, and product usage.
- Ability to read dashboards, run A/B tests, and own adoption numbers.
- Proven experience in building systems from scratch (0→1), including intake workflows, automation, or reporting.
- Comfort with Product-Led Growth (PLG) dynamics and understanding how lifecycle communications accelerate user progression.
- Strong cross-functional instincts, with the ability to work effectively with product, ops, brand, events, and sales teams.
- Passion for Clay and its product, with a desire to evangelize it.
Benefits
- World-class coaches specializing in creativity, management, and more.