Senior brand manager
Remote • New York City, NY • FullTime
Posted 9d ago
About the job
WRITER is seeking a Senior Brand Manager to own and drive the WRITER brand, both internally and externally. This role involves developing campaign strategies, managing brand activation across all customer and employee touchpoints, and ensuring the brand is consistently represented. You will leverage WRITER's AI platform to operationalize brand standards and enhance brand consistency and quality at scale. The position also includes managing agency relationships, defining brand metrics, conducting market research, and building a central repository for brand assets and guidelines.
Responsibilities
- Lead brand campaign strategy from ideation to activation, managing work end-to-end and ensuring brand consistency.
- Partner with product marketing on integrated go-to-market campaigns.
- Activate WRITER's brand across the entire customer journey and employee experience.
- Own WRITER's internal instance as the operational backbone for brand, encoding voice, guidelines, and creative standards into brand skills.
- Build and maintain a skill library to improve employee speed, sharpness, and consistency.
- Partner with product and engineering to translate brand experiences into product insights.
- Collaborate with product and design to ensure brand identity is integrated into the product experience.
- Serve as the day-to-day lead for the brand agency, setting briefs and driving relationships.
- Define and own key brand metrics (awareness, perception, campaign performance) and use them to refine strategy.
- Conduct competitive and market research to keep WRITER's brand ahead of industry conversations.
- Build and own WRITER's brand repository, creating a scalable source of truth for assets and guidelines.
- Champion brand adoption across the organization through enablement programs.
Requirements
- 7+ years of experience building brands, preferably in a high-growth B2B technology company where brand was a strategic imperative.
- Proven experience owning both brand strategy and execution, building brands that create belief.
- Genuine excitement about agentic AI and its role in branding, with a strong point of view on how AI can encode brand standards and scale creative output.
- Experience working with AI tools in a brand context is ideal.
- Demonstrated success in managing agencies, including writing effective briefs and providing constructive feedback.
- Experience working in or alongside product teams, understanding brand integration within product development.