Senior brand manager

About the job

Responsibilities

• Lead brand campaign strategy from conception through activation, ensuring cumulative brand building and partnership with product marketing for integrated go-to-market campaigns.
• Activate WRITER's brand across the entire customer and employee journey, ensuring consistent quality and care in all touchpoints, including onboarding and internal communications.
• Own WRITER's internal instance as the operational backbone for brand, encoding voice, guidelines, and creative standards into brand skills for company-wide use.
• Partner with product and engineering to translate brand insights into product improvements and act as an in-house advisor for brand leaders.
• Ensure brand identity is integrated into the product experience, including copy and user interactions.
• Manage the day-to-day relationship with the brand agency, setting briefs and ensuring partners deliver impactful work.
• Define and own key brand metrics (awareness, perception, campaign performance) and conduct market research to maintain a competitive brand edge.
• Build and own WRITER's brand repository (Brand Central) as a scalable source of truth for assets and guidelines, and champion brand adoption through enablement programs.

Requirements

• 7+ years of experience building brands, preferably in a high-growth B2B technology company where brand was a strategic imperative.
• Proven ability to own both brand strategy and execution, creating brands that foster belief.
• Genuine excitement and a strong point of view on agentic AI's role in branding, including its potential for encoding standards, scaling creative output, and protecting consistency.
• Experience working with AI tools in a brand context is ideal.
• Demonstrated success in managing agencies, including writing effective briefs and providing constructive feedback.
• Experience working with or alongside product teams, understanding how to translate brand into product experiences.
• Experience building brand systems.