Senior brand manager
Remote • New York City, NY • FullTime
Posted 12h ago
About the job
WRITER is seeking a brand leader to drive ownership of the company's brand, both internally and externally. This role will be responsible for campaign strategy, developing scalable brand systems, and shaping how the company is perceived by customers, employees, and the market. The ideal candidate will have a deep belief in the power of brand to build trust and conviction, and will be excited about the potential of agentic AI to transform marketing and brand operations. This position offers the opportunity to influence the company's brand narrative and contribute to its growth in the enterprise generative AI space.
Responsibilities
- Lead brand campaign strategy from ideation through activation, ensuring cumulative brand building.
- Partner with product marketing on integrated go-to-market campaigns.
- Activate WRITER's brand across the entire customer and employee journey, including onboarding and internal communications.
- Own WRITER's internal instance as the operational backbone for brand, encoding voice, guidelines, and creative standards into brand skills.
- Build and maintain a skill library to enhance employee efficiency and consistency.
- Partner with product and engineering to translate brand experiences into product insights.
- Collaborate with product and design to ensure brand identity is integrated into the product experience.
- Manage the day-to-day relationship with the brand agency, setting briefs and driving performance.
- Define and own key brand metrics (awareness, perception, campaign performance) and conduct market research.
- Build and own WRITER's brand repository (Brand Central) for assets, guidelines, and toolkits.
- Champion brand adoption across the organization through enablement programs.
Requirements
- 7+ years of experience building brands, preferably in a high-growth B2B technology company.
- Proven ability to own both brand strategy and execution, creating belief rather than just aesthetic appeal.
- Genuine excitement and a strong point of view on agentic AI's role in brand building, including experience with AI tools in a brand context.
- Experience managing agencies effectively, including writing useful briefs and providing constructive feedback.
- Experience working in or alongside product teams.
- Understanding of how AI can encode brand standards, scale creative output, and maintain distinctiveness.
Benefits
- Compensation ranges scaled to experience, expertise, and role scope.