Senior Manager, Demand Generation
Remote • Foster City, CA • FullTime
Posted 4mo ago
About the job
Replit is seeking a Senior Manager, Demand Generation to build and scale the company's enterprise demand generation function. This role will be responsible for B2B campaign strategy, ABM playbook development, funnel architecture, and pipeline accountability within the enterprise segment. Reporting to the Head of Enterprise Marketing, the individual will define target audiences, messaging, and engagement strategies across the buyer journey, leveraging Replit's unique PLG foundation to identify and convert individual users into enterprise opportunities.
Responsibilities
- Own enterprise pipeline generation through campaign strategy, audience development, and creative programs.
- Partner with business leadership and finance to forecast pipeline targets, track performance, and present results.
- Build lead scoring frameworks, funnel definitions, and pipeline attribution models.
- Design and launch account-based marketing strategies targeting high-value enterprise accounts.
- Create repeatable campaign playbooks across ABM, content syndication, webinar programs, and integrated field marketing.
- Partner with the AI-driven paid media optimization team to measure, test, and refine B2B campaigns.
- Collaborate with Content, Product Marketing, and Design to develop high-performing assets.
- Establish a rigorous testing culture across messaging, creative formats, CTAs, and landing pages.
- Work with Sales and SDR teams to define ideal customer profiles, develop outbound sequences, and optimize lead handoff.
- Convert Replit's large base of individual users into qualified B2B opportunities.
- Partner with Product and Analytics on product-qualified lead scoring and routing.
Requirements
- 10+ years of demand generation experience, with 5+ years in B2B SaaS focused on enterprise customers.
- Proven track record building and scaling demand generation programs with demonstrated pipeline contribution and ROI.
- Deep expertise in ABM strategies: account selection, multi-channel orchestration, engagement measurement, and campaign creative direction.
- Hands-on experience with marketing technology (Marketo, HubSpot, Salesforce, 6sense, Demandbase) as a strategic user.
- Extensive experience establishing lead management frameworks: lead scoring, MQL/SQL definitions, and funnel optimization.
- Strong analytical capabilities and focus on testing, ability to connect data, design experiments, and interpret results.
- Proven ability to build cross-functional relationships across Sales, Product, RevOps, and Marketing teams.
- Track record converting PLG users into enterprise opportunities is a plus.
- Experience with sales engagement platforms (Outreach, Salesloft), intent data platforms, event marketing, or high-growth tech companies is a plus.
Benefits
- Competitive Salary & Equity
- 401(k) Program with a 4% match (US Only)
- Health, Dental, Vision and Life Insurance
- Short Term and Long Term Disability
- Paid Parental, Medical, Caregiver Leave
- Flexible Time Off (FTO) + Holidays
- Commuter Benefits (In-Office Only)
- Monthly Wellness Stipend
- Autonomous Work Environment
- In Office Set-Up Reimbursement (In-Office Only)
- Quarterly Team Gatherings
- In Office Amenities (In-Office Only)