Brand Copy Lead
Remote • Foster City, CA • FullTime
Posted 22d ago
Job Location
Foster City, CA
Remote Work Policy
Fully remote
Employment Type
FullTime
Categories
Applied AI Engineer
About the job
Replit is seeking a Brand Copy Lead to shape how the company is expressed globally. This role is responsible for crafting the brand's voice, writing compelling copy for campaigns, marketing assets, and product interfaces, and ensuring Replit's narrative is communicated with clarity, consistency, and cultural impact. The ideal candidate will excel at both high-level conceptualization and detailed execution, collaborating closely with design, marketing, product, and external partners to bring the Replit story to life. This position is for a Copy Lead who thrives at the intersection of storytelling and strategy, capable of defining enduring brand foundations while also creating impactful and memorable expressions.
Responsibilities
- Define and evolve Replit’s brand voice, tone, and narrative across all communications.
- Lead copywriting for product launches, campaigns, events, and cultural activations.
- Write and adapt marketing assets for web, social, email, paid media, video scripts, and event copy.
- Create scalable editorial guidelines and frameworks to ensure writing excellence across teams.
- Collaborate with designers, marketers, strategists, and agency partners.
- Elevate writing quality across all touchpoints, advocating for clarity, creativity, and brand-led thinking.
- Explore new creative formats and cultural opportunities to advance the Replit story.
Requirements
- 6+ years of experience in brand writing or copywriting at leading agencies, technology companies, or in-house creative teams.
- A portfolio demonstrating conceptual strength and world-class copywriting across campaigns, platforms, and marketing assets.
- Mastery of language, storytelling, and voice, with a keen eye for detail and craft.
- Experience collaborating with cross-functional teams in marketing, product, and design.
- Ability to drive work from concept to final execution in fast-paced, iterative environments.
Benefits
- Competitive Salary & Equity
- 401(k) Program with a 4% match (US Only)
- Health, Dental, Vision and Life Insurance
- Short Term and Long Term Disability
- Paid Parental, Medical, Caregiver Leave
- Flexible Time Off (FTO) + Holidays
- Commuter Benefits (In-Office Only)
- Monthly Wellness Stipend
- Autonomous Work Environment
- In Office Set-Up Reimbursement (In-Office Only)
- Quarterly Team Gatherings
- In Office Amenities (In-Office Only)