Growth Martech Operations Lead
Remote • San Francisco • FullTime
Posted 3d ago
About the job
We are seeking an experienced marketing technology and operations leader to drive cross-functional initiatives at the intersection of growth, measurement, data, and automation. This role is crucial for transforming fragmented tools, signals, and workflows into reliable, measurable, and AI-enabled capabilities that can be safely scaled. You will collaborate with various teams including Growth, Marketing Operations, Product, Engineering, Data Engineering, Data Science, Security, Privacy, Legal, and Revenue Operations, as well as external partners. Your responsibilities will include translating business requirements and privacy constraints into data contracts, integration designs, rollout plans, and robust first-party data systems. This is a hands-on, high-impact position for an individual who thrives on bringing structure to ambiguity and managing complex technical operations.
Responsibilities
- Own the operating model for the Growth marketing technology stack, covering identity, consent, audiences, activation, measurement, and experimentation.
- Manage and operate the complete paid-media tracking and measurement system, including website pixels, server-to-server conversion events, mobile measurement integrations, identity and consent controls, attribution methods, and signal delivery to advertising platforms.
- Design and implement event schemas, data mappings, APIs, and integrations; validate systems and migrations; and monitor and troubleshoot data flow to advertising and measurement platforms.
- Develop AI-enabled and agent-assisted workflows for campaign diagnostics, audience activation, testing, and optimization, ensuring appropriate evaluation, human oversight, and control.
- Establish mechanisms for data quality, observability, governance, risk management, escalation, and change management for first-party data and marketing integrations.
- Utilize adoption, reliability, incrementality, operator feedback, and business impact data to enhance capabilities and scale successful initiatives.
Requirements
- 8+ years of experience in marketing technology, growth operations, marketing analytics, solutions engineering, technical consulting, or related fields.
- Proven experience leading ambiguous cross-functional systems initiatives from design through to measurable outcomes.
- Ability to evaluate technical architecture decisions and collaborate effectively with engineering teams to enhance system reliability, monitoring, and data quality.
- Familiarity with enterprise marketing automation and CRM concepts, customer data platforms, ad platforms, attribution, experimentation, identity, consent, and lifecycle measurement.
- Proficiency in building, testing, and shipping technical integrations using SQL, coding or scripting, APIs, event models, data pipelines, instrumentation, and debugging tools.
- An AI-forward mindset with the ability to translate AI-driven ideas into dependable workflows with clear guardrails.
- Strong skills in aligning technical and business teams, communicating with executives, and simplifying complex information.