Senior Demand Generation Manager
$163k - $187k • Mountain view, CA
Posted 10d ago
Remote Work Policy
On-site
Categories
Applied AI Engineer
About the job
Glean is seeking a highly motivated and organized Demand Generation Manager to develop and execute impactful marketing campaigns and programs that drive business growth. This role is highly cross-functional, reporting to the Head of Demand Generation & Integrated Campaigns, and will collaborate closely with sales, partner teams, and marketing counterparts. The ideal candidate will be responsible for the end-to-end execution of programs that generate net new leads and influence opportunity creation within our target market segment, bringing proven experience in both broad demand generation campaigns and targeted account-based marketing programs. You should thrive in a fast-paced startup environment with a creative and analytical skillset, possessing an entrepreneurial spirit and a keen eye for new opportunities.
Responsibilities
- Develop and execute multi-channel demand generation campaigns (content syndication, paid newsletters, email nurtures, direct mail, referral programs, demo programs) to drive lead generation, pipeline growth, and revenue.
- Manage the webinar program from concept through promotion, logistics, and follow-up.
- Collaborate with BDRs and sales to operationalize campaigns, ensuring enablement, follow-through, and clear communication.
- Partner with product marketing, content, and creative teams to develop compelling messaging, landing page copy, and visual assets.
- Identify opportunities for net new lead generation by staying updated on industry trends and best practices.
- Leverage data and analytics to refine strategies, track performance, and optimize for conversion rates and cost-effectiveness.
- Execute targeted ABM strategies for high-value accounts, aligning marketing efforts with sales.
- Manage campaign timelines, budgets, and resources.
- Collaborate with cross-functional teams to optimize workflows and ensure alignment with business objectives.
- Oversee the demand generation and account-based marketing campaign lifecycle, from initiation to post-campaign reporting.
Requirements
- 5+ years of experience in a fast-paced environment, B2B SaaS experience strongly preferred.
- BS/BA in Business, Marketing, or related field.
- Familiarity with CRM and marketing automation tools (SFDC and Marketo preferred).
- Experience growing a database organically via multiple channels.