SEO & AEO Lead
Remote • San Francisco • FullTime
Posted 5h ago
Job Location
San Francisco
Tech Stack
Remote Work Policy
Fully remote
Employment Type
FullTime
Categories
Applied AI Engineer
About the job
We are an applied AI lab building end-to-end software agents, notably the first AI software engineer, Devin. Our team comprises top talent from leading AI companies and competitive programming backgrounds. We are seeking an SEO & AEO Lead to establish and manage our organic demand generation engine from inception. This role is crucial for ensuring Cognition is discovered by individuals and organizations seeking our innovative AI solutions, ranging from engineers to enterprise leaders.
This is a unique opportunity that blends traditional SEO with a forward-thinking approach to AI-driven discovery. You will be responsible for identifying key search opportunities, crafting optimized content and experiences, and building our authority both online and through external channels. Your primary focus will be on driving high-intent demand and converting it into valuable pipeline, rather than just increasing traffic volume.
Responsibilities
- Build and execute the company's SEO and AEO strategy across all web properties.
- Develop a scalable organic content engine to drive qualified users and enterprise pipeline.
- Identify high-value keywords and search themes relevant to enterprise software engineering and AI coding agents.
- Map search intent across the enterprise buying journey to inform content and experience strategy.
- Determine and create the optimal content format for each search opportunity (e.g., landing pages, guides, tools).
- Own the technical SEO roadmap, including site architecture, crawlability, indexing, and page performance.
- Develop and execute an off-page SEO and authority-building strategy through backlinks, digital PR, and industry partnerships.
- Build and optimize conversion paths from organic search to key actions like signups and demo requests.
- Own the emerging AEO/AI-search strategy across various AI answer engines.
- Develop strategies to increase visibility and authority in AI-generated answers.
- Measure organic performance against pipeline goals, not just traffic metrics.
Requirements
- Proven experience in building and scaling organic demand engines.
- Expertise in technical SEO, content strategy, on-page and off-page SEO.
- Experience with information architecture and enterprise search.
- Familiarity with AI-search visibility and optimization.
- Ability to develop and execute strategies for organic conversion.
- Experience in identifying and mapping search intent across a buying journey.
- Proficiency in creating various content formats, including gated resources and interactive tools.
- Strong understanding of how AI systems discover, retrieve, and cite information.
- Ability to partner effectively with Product Marketing, Communications, and Developer Marketing teams.
- Experience in measuring and optimizing organic performance against pipeline metrics.