Digital Campaigns Strategist, Policy
San Francisco, CA | Washington, DC
Posted 16h ago
Remote Work Policy
On-site
Categories
Applied AI Engineer
About the job
Anthropic's Policy Campaigns team translates the company's policy priorities into actionable campaigns, encompassing research, messaging, coalition building, paid media, and external execution. This role focuses on developing and executing paid media campaign strategies, managing agency partners, and measuring the success of advocacy campaigns both domestically and internationally. You will be responsible for defining campaign objectives, identifying target audiences, crafting messages, and selecting appropriate tactics to achieve policy goals. The role requires managing multiple campaigns simultaneously across different time zones and agencies, ensuring they remain on schedule and within budget, and aligning various internal teams such as Policy, Communications, Marketing, Public Affairs, and Legal under tight legislative timelines.
Responsibilities
- Design paid and digital campaign strategies for legislative and policy goals, including objectives, audiences, messaging, tactics, phasing, and budget.
- Develop campaign messaging and tactics in collaboration with internal teams and executives, ensuring paid media effectively conveys the core message.
- Identify and resolve potential conflicts between campaign strategies and Anthropic's other policy, commercial, or international priorities.
- Direct creative and media-buying agencies by setting strategy, providing briefs, defining scopes and budgets, managing timelines, and ensuring high-quality output.
- Manage multiple concurrent campaigns across different time zones and agencies, overseeing timelines, workplans, budgets, and status reporting.
- Build rapid response capabilities with relevant teams to enable swift campaign reactions to news hooks or legislative developments.
- Establish success metrics before campaign launch, report on results clearly, and adapt strategies based on performance data.
- Collaborate cross-functionally to identify compelling stories, validators, and moments that strengthen policy arguments for policymakers and opinion formers.
Requirements
- Experience running digital content and paid media for corporate affairs, political campaigns, advocacy organizations, public affairs firms, or issue campaigns, including budget ownership.
- Experience managing creative and media-buying agencies, including briefs, scopes, budgets, and performance reviews.
- Experience running campaigns targeting policymakers, key opinion formers, or other influential audiences.
- Experience managing multiple concurrent campaigns or projects with various agencies and stakeholders across different time zones.
- Experience building campaign reports using spreadsheets or dashboards.
- Bachelor’s degree or equivalent combination of education, training, and/or experience.
- Working knowledge of AI safety and technology policy issues (preferred).
- Experience running campaigns in markets outside the US (preferred).
- Hands-on familiarity with ad platforms and targeting, such as Meta, LinkedIn, and programmatic buying (preferred).
Benefits
- Annual compensation range: $265,000 - $295,000 USD
- Visa sponsorship available for some roles and candidates.